Live streaming commerce has experienced tremendous growth over the past few years. Although research increasingly investigated phenomenon of live as e-commerce, it is arguably essential to determine why consumers make purchases through and send paid gifts streamers. This study aims understand users' social purchase intentions gift-giving according uses gratification perspective, engagement, ext...

Social media has not only reshaped the way people make decisions, but also changed the norms of how people interact with others. Due to the popularity of social media, social commerce is becoming a new form of e-commerce approaches. This study attempts to investigate what motivates individuals’ use of social commerce in the context of grocery retailing service based on the theoretical framework...

Social media operates in the online environment, and the challenge is to enhance the end-user experience. The chapter asserts that the consumer experience and behaviour in the online (e.g. e-commerce) and offline environments have some commonality with social media. Building a successful brand online is a prerequisite for success, but fundamental to trusting brand beliefs is the ability to crea...

Nowadays, social commerce has rapidly expanded to diverse industries. One of the items that has expanded rapidly seems a restaurant type of coupons at a social commerce site, which mainly composes of social commerce items. However, research has been rare conducted concerning restaurant products in a social commerce environment. In this respect, the present study suggests a conceptual research m...

This study highlighted the role of consumers' characteristics and their association with social experience in Social Commerce (SC) usage. A theoretical model was developed using Exchange Impact theory to disclose factors influencing user intention SC by made use 532 Indonesian respondents. The results showed that were discovered have enhanced individual personal constructs associated intention,...

The advent of social media platforms has brought various opportunities, and among them is commerce. have created a great avenue for users business owners to interact. This study empirically tests the influence extraversion, commerce satisfaction, relational contracts, word-of-mouth intention on users’ decisions towards purchases. data was collected using structured questionnaire, 210 valid resp...

Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on intention continue making purchases via social commerce. Indonesia is ranked 4th in world for most active online users media. Thus, it necessary investigate those variables. Background Problems: Social networks contribute trading by providing platforms The author chose concept and linked users...

the main aim of this study was to investigate the relationship of students' social capital components and entrepreneurship intention. the statistical population of this study consisted of all students of university college of agriculture and natural resources, university of tehran (n=2600) among which 155 students where accessed based on cochran formula and through convenient sampling. data wer...