Starbucks in Indonesia has always been underestimated by other local coffee enthusiast and now have opened a new type of store called Reserve, where selected high-quality beans are brewed perfectly with standardization Reserve also provides bar so that an intimate conversation occurs between customers the baristas Reserve. The research focuses on interpersonal communication Plus Plaza Indonesia...

This paper provides new evidence on the role of intangible capital in global value chains (GVCs) by focusing multinational enterprises (MNEs) and their foreign affiliates capture through assets. Industry-level data suggest that MNEs generate more income than domestic-owned firms. Intangible returns from are found both host economy foreign-owned firms other countries participating GVC. Some hete...

In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing social identity theory (SIT), investigates the direct relationship between symbolism and three characteristics of evangelism, namely purchase intention, positive referrals, oppositional while also considering mediating role consumer ide...