In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...

This study aims to investigate the effects of web store colours (blue or red) on e-commerce. Specifically, a comparison is made between consumers from two cultures: Dutch and Russian. They participated in an experimental survey expressed their trust intention purchase low-involvement product (a laptop sleeve). The results showed that initial cultural background seem influence online intention. ...

We hypothesize that recent changes in policy and the spread of in-store medical clinics favor the provision of medication therapy management (MTM) services by large chain pharmacies while creating the potential for conflicts of interest from employed prescribers. First, MTM is now required by Medicare Part D, but the program may be more practical for community pharmacy chains than independent p...