The promise of service orientation is that it enables an organization to prosper by delivering continuous value to customers. This prosperity is of strategic value to the organization. There is value in service orientation for both the organization and its customers. We call these two values, customer value and strategic value. When designing a service it is necessary to align both value propos...

In today's environment, creating sustainable value for customers and shareholders requires creating effective alliances. Alliances are essential building blocks for companies to achieve stronger and more effective market presence. Alliances are now a fact of life for business, an important piece of current operations as well as future strategy. This article provides an important and useful pers...

Generally, designers appear to solve some problems not by reasoning from the primitive components available in the design domain, but by adapting the design cases of previously encountered artifacts. This paper describes an application of case-based reasoning method to the development of an expert system for strategic decision making. Instead of maintaining only domain specific knowledge for de...

Leaders across the nation are eager to embed diversity, equity, and inclusion (DEI) into their recruitment retainment processes, curriculum development, teaching pedagogy, institutional operations as well very fabric of identity. However, in a historically traditional industry, many institutions struggle with managing DEI change. The concepts evolution versus radical revolution provide useful l...

This paper focuses on the practice of mobilizing key resources to build strategic capabilities based on technological innovation in a textile company in China. We propose an analytical framework on the basis of RBV theory and value chain analysis to determine the pattern of how different bundles of the key resources contributed to the strategic capabilities in our case company. We also adopt a ...