نتایج جستجو برای: supply chain cooperative advertising
تعداد نتایج: 505702 فیلتر نتایج به سال:
Aimed at the possibility of stock-out of the traditional retail channel under stochastic demand in a dual-channel supply chain, we propose a cooperative inventory strategy, in which the excess demand of the traditional retail channel is complemented by the excess inventory of the manufacturer’s direct channel through transshipment. We establish a newsboy model to analyse each supply chain membe...
This paper investigates the relationship between the demand and supply chain and the concept of marketing based on a literature review based on twenty-nine papers between 2009-1999. The preliminary literature review indicated that the discussion in the papers outline primarily the differences between the supply/demand chain and the resulting impact on marketing; investigating further into eleme...
Green Supply Chain Management has its roots in supply chain management, i.e. it is based on the adoption and extension of its concepts. The “Green” component to Supply Chain Management involves addressing the influence and relationships between Supply chain management and the natural environment [1]. Harland [2] defines supply chain management as “the management of a network of interconnected b...
Coordination between supply chain partners is critical to effective supply chain management. In this paper, we consider two cases of decision-making structure for a simple supply chain consisting of two players: the first case in which a supply chain partner dominates the decision-making process, and the other in which two players share the decision-making process equally. According to the lite...
Cluster supply chain is a supply chain network system based on the industry clusters, which had developed rapidly in theoretical and practical in China recently. Characteristics of the cluster, such as, geographical proximity and the existence of social network, enable the participants of it to communicate quickly and obtain large amount of information. However, the fierce competition between t...
Globalization, which exports production and jobs from rich countries to poor countries, also exports from rich countries to poor countries the greenhouse gas (GHG) emissions created from the production of the goods consumed by rich countries. But whose responsibility are the GHG emissions? Are they exclusively the responsibility of the producing countries, or exclusively the responsibility of t...
The current economic climate forces businesses to collaborate more frequently and build efficient organizations and supply chains that reduce timeto-market and costs. This chapter argues that an electronic marketplace (eMarketplace) is a promising architectural model to develop collaborative supply chain management and integration platform. It supports coordination mechanisms and integration at...
Channel coordination in search advertising is an important but complicated managerial decision for both manufacturers and retailers. A manufacturer can sponsor retailers to advertise his products while at the same time compete with them in position auctions. We model a manufacturer and retailers’ cooperation and intra-brand competition in advertising, as well as inter-brand competition with oth...
Because of outsourcing and offshoring, supply chains have become longer and more complex in the past decade, with huge increases in intermediate and final goods destined for manufacturers and retailers in North America and Europe, originating in emerging markets in Asia. While overall costs of procurement have decreased as a result, CEOs and supply managers have also noted a strong increase in ...
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