Despite the influence and resources that large firms possess, small medium size enterprises (SMEs) can find great success of their own when they a niche with sustainable competitive advantage. The literature has extensively discussed how SMEs demand price premium in consumer segment based on focus differentiation. This paper explores focus-based advantage relies upon competency-based factors su...

The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to debate, purpose of this study i) analyze influence sustainability on cost differentiation advantages ii) examine possible synergistic performance. Perceptual as well hotel-specific objective measurements are used, such occupancy rate, a...