This paper examines the rationale underlying periodic price promotions, or sales, for perishable food products by supermarket retailers. Whereas previous studies explain sales in a single-product context as arising from informational, storage cost, or demand heterogeneity, this study focuses on the central role of retailers as multi-product sellers of complementary goods. By offering a larger n...

In this paper, we consider the application of the Lotka–Volterra model with churn effects, LVch, (Guidolin and Guseo, 2015) to the case of a confectionary product produced in Italy and recently commercialized in a European country. Weekly time series, referring separately to quantities of regular and promotional sales, are available. Their joint inspection highlighted the presence of compensato...

This research examines the influence of consumer regulatory focus on preference for product bundles. Product bundling is a type promotion in which multiple products are combined as single comprehensive package, commonly accompanying with price discounts. focuses non-variety bundle that includes units same item and variety composed different vary terms ingredients, taste, or flavor, It hypothesi...

Currently, technology is not only a complement to the business, but also main point so that businesses can develop and be able compete. The development of internet at this time has changed pattern consumer behavior carried out offline in selling their products, now turning into products online. Apart from being product, online marketing applies services services. One example Gojek company, whic...

The profit of a retail product not only comes from its own sales, but also comes from its influence on the sales of other products. How to promote the right products to the right customers becomes one of the key issues in marketing. In this paper, we propose a new formulation of promotion value by considering cross-selling effects within selected products and customers, which were largely ignor...

The purpose of this study was to examine the effect product quality, price and promotion variables on sales in Indoriva Online at PT. Multisukses Energi. Collecting data by distributing questionnaires 86 respondents using a non-probability sampling technique, that is, part population is sampled, multiple linear regression with help SPSS. method used quantitative methods, namely promotion. types...