When consumers purchase products, they will consider the brand first, because it indirectly leads consumers to associate the products with the quality, functions, and the design. Based on the smiling curve, it showed enhancing the marketing or R&D will create value-added to the products or brands. Thus, this study intended to use brand marketing to create brand value. However, there are many cr...

The airline industry employs advanced e-commerce technologies to retain frequent customers and attract new passengers, but it is likely that not all airlines have clear knowledge about how many gaps should be filled between the status quo and an ideal website. This study proposes an integrated model for evaluating airlines’ websites in terms of the perspectives of “marketing mix 4Ps” and “websi...

ةصلاخلا Allopeas gracilis is recorded for the first time in southern Iraq. It was collected from two localities (Abu-Al Khaseeb region and Hareer region) from Basrah city. ضرلاا عقوقلا نم ةنيع نورشعو نامث ي Allopeas gracilis مت للاخ ةرصبلا ةنيدم ،ريرح ةقطنم و بيصخلا وبا ةقطنم نم اھعمج ناسين رھش 2008 راذاو 2008 يلاوتلا ىلع . ليجستلا اذھ ربتعي دعب ةرصبلا ةنيدم نم ةيضرلاا عقاوقلا نم ثلاثلا Monacha...

In this paper, we will extend the VIKOR (VIsekriterijumska optimizacija i KOmpromisno Resenje) method to multiple attribute group decision-making (MAGDM) with interval neutrosophic numbers (INNs). Firstly, the basic concepts of INNs are briefly presented. The method first aggregates all individual decision-makers’ assessment information based on an interval neutrosophic weighted averaging (INWA...

The atrial natriuretic peptide (ANP)-C receptor is generally believed to clear ANP; however, the ANP-C receptor may serve to reduce cAMP by inhibiting adenylate cyclase. ANP decreases endothelial permeability in coronary endothelial cell monolayers. We tested the hypothesis that part of this effect might be mediated by the ANP-C receptor. We used an endothelial cell monolayer from rat coronary ...

Plant location selection has invariably a significant impact on the performance of many companies or manufacturing systems. In this paper, a new integrated methodology is structured to solve this selection problem. Two well-known decision making methods, namely analytic hierarchical process (AHP) and VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR), are combined in order to make the...

In this paper, we consider the problem of bus selection for public transportation using a hybrid multicriteria decision making approach. The problem includes several conflicting factors which are economic, social, and technological factors. The integrated approach brings the flexibility of fuzzy AHP and simplicity of fuzzy VIKOR methodology together. To demonstrate the applicability of the meth...

Decision makers (DMs) face different levels of uncertainty throughout the decision making process. In particular, natural language is generally subjective or ambiguous when used to express perceptions and judgments. The aim of this paper is to extend the VIKOR method and develop a methodology for solving multi-criteria decision making (MCDM) problems with stochastic data. The weights of the sto...

Three atrial natriuretic peptide (ANP) receptors, ANP(A), ANP(B), and ANP(C), have been identified in the heart, suggesting that natriuretic peptides may have direct effects on cardiac function. To characterize the possible role of atrial natriuretic peptide (ANP) in the regulation of its own secretion, we studied here the effects of ANP (greater affinity for ANP(A) than for ANP(B) receptors) a...

Acute coronary artery occlusion triggers the release of atrial natriuretic peptide (ANP) from the heart. ANP affects vasodilation, natriuresis, and inflammation, but the integrated biological effects of ANP on myocardial infarction are unknown. To elucidate these effects, the left anterior coronary artery was ligated in anesthetized, ANP-deficient (ANP(-/-)) and congenic wild-type (ANP(+/+)) mi...