This case study considers an online market adoption as a process of technology transfer across contexts. This conception enables us to analyze the adoption difficulties from a technology inscription lens. This lens suggests that technology was developed based on a particular context which assumes how technology can be best used and how certain “practices” are inscribed. In this view, the adopti...

The widespread adoption of advanced technologies, such as Artificial Intelligence (AI), Machine Learning, and Robotics, is rapidly increasing across the globe. This accelerated pace change drastically transforming various aspects our lives work, resulting in what now known Industry 4.0. As businesses integrate these technologies into their daily operations, it significantly impacts work tasks r...

Purpose – The purpose of this paper is to review the literature on information technology adoption in organizations to understand the need of integrated models for technology adoption. It further makes an attempt to identify key parameters to integrate technology acceptance model (TAM) and technology-organization-environment (TOE) framework for firm level technology adoption. This integration i...