One way of tackling hazardous alcohol consumption is introducing warning labels on products. This research explores three under-researched message content areas in relation to labels: negative/positive framing the message; use signal words and qualifiers type information used (qualitative or quantitative), across themes that depict social health consequences. A qualitative exploratory approach ...

BACKGROUND Alcohol is a Class-1 carcinogen but public awareness of the link between alcohol and cancer is low. The news media is a popular, readily-accessible source of health information and plays a key role in shaping public opinion and influencing policy-makers. Examination of how the link between alcohol and cancer is presented in Australian print media could inform public health advocacy e...

A substantial proportion of injuries worldwide are attributable to alcohol consumption, and US estimates indicate that the drinking patterns of racial/ethnic groups vary considerably. The authors reviewed evidence from 19 publications regarding racial/ethnic differences in overall alcohol-attributable injury as well as percent blood alcohol content positivity for injury deaths in the United Sta...

BACKGROUND 'Marketing messages' are the themes used in advertisements to promote products. We explored the frequency of different marketing messages used in food and alcohol advertisements in UK women's magazines and associations with the type and nutritional content of products promoted. METHODS All advertisements for food and alcohol in 108 issues of popular UK monthly women's magazines wer...