What exactly is “nonconscious consumer psychology?” We use the term to describe a category of consumption behavior that is driven by processes that occur outside a consumer's conscious awareness. In other words, individuals engage in consumptionrelated cognition, motivation, decision making, emotion, and behavior without recognizing the role that nonconscious processes played in shaping them. A...

Many times in mathematics there is a natural dichotomy between describing some object from the inside and from the outside. Imagine algebraic varieties for instance; they can be described from the outside as solution sets of polynomial equations, but one can also try to understand how it is for actual points to move around inside them, perhaps to parameterize them in some way. The concept of fo...