fuzzy cognitive maps (fcms) have successfully been applied in numerous domains to show the relations between essential components in complex systems. in this paper, a novel learning method is proposed to construct fcms based on historical data and by using meta-heuristic: genetic algorithm (ga), simulated annealing (sa), and tabu search (ts). implementation of the proposed method has demonstrat...

The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

Mobile digital games are dominantly released under the freemium business model, but only a small fraction of the players makes any purchases. The ability to predict who will make a purchase enables optimization of marketing efforts, and tailoring customer relationship management to the specific user’s profile. Here this challenge is addressed via two models for predicting purchasing players, us...

Recent research has demonstrated that merely measuring consumers’ purchase intentions changes their subsequent purchase behavior. Several different alternative explanations have been proposed to explain why this “mere-measurement effect” occurs. However, these explanations have not been tested to date. The purpose of this paper is to test several competing explanations for why measuring intenti...