Fast food is popular among children and adolescents; however, its consumption has often been associated with negative impacts on nutrition and health. This study examined current fast food consumption status among middle school students and explored factors influencing fast food consumption by applying Theory of Planned Behavior. A total of 354 (52.5% boys) students were recruited from a middle...

Introduction: Medication adherence is regarded as one of the most important factors in caring for hypertension. This study aimed to investigate the effect of intervention based on the theory of planned behavior (TPB) on medication adherence and its influencing factors on the elderly with hypertension in a rural area, Kerman province, Iran.                  Methods: This quasi-experimental stud...

rural sustainable development will be obtained through sound exploitation of environmental resources with an appropriate theoretical emphasis with protection and improvement of them for next generations. rural people behavior has important role in quality of these resources. this study was designed to develop a model of rural people environmental behavior. this study implemented in the west pro...

Understanding why people seek shopping recommendations from others on social commerce sites can help managers design strategies to encourage users’ engagement of social commerce. The purpose of this study is to examine the determinants of customers’ intention to seek shopping recommendations on social commerce sites. Drawing upon the theories of social capital and behavioral intention, a resear...

This study extended the ordered protection motivation framework to determine whether exposure and attention to antiobesity media content increases people's appraisals of threat and their ability to cope with it. It also assesses whether these cognitive processes, in turn, affected people's intention to abide by the practices recommended to prevent obesity. The results of a national online surve...

OBJECTIVE To analyze psychological morbidity as a moderator of the relationship between smoking representations and quality of life in smokers and former smokers, as well as to determine which psychological variables discriminate between smokers with and without the intention to quit smoking. METHODS This was a quantitative, correlational cross-sectional study involving a convenience sample o...

BACKGROUND Adolescent smoking is a worldwide problem that is particularly severe in low- and middle-income countries. Many endogenous and environmental factors affect the intention to smoke, so a comprehensive model is needed to understand the significance and relationship of predictors. The study aimed to test the associations among information-motivation-behavioral skills (IMB) model construc...

Moderating factors are interacting terms used when the relationship between a dependent and independent variable is weak, inconsistent or nonexistent. They form an integral part of both the Unified Theory of Acceptance and Use of Technology (UTAUT) and its extended version (UTAUT2). In this paper, we examine the direct impact of six moderating factors (age, gender, experience, complexity and ed...

The purpose of this study is to analyze the cognitive tourists for Penghu Ocean Firework Festival attraction situation. There is also analysis of attraction, service quality, and perceived value for behavioral intention. This study used questionnaires to the island of Taiwan to the Penghu ornamental Penghu Ocean Firework Festival targeting tourists, adopted the designated non-random sampling in...