one effective method for improving the performance of supply chain is making coordination among members of supply chain. this paper studies the subject of coordination of supply chain by using an insurance contract. the supply chain consists of one-manufacturer and one-retailer that the retailer is faced with potential demand and returning of goods from customer. acceptance of goods returned is...

Let % be a preference relation on a convex set F . Necessary and sufficient conditions are given that guarantee the existence of a set {ul} of affine utility functions on F such that % is represented by U ( f ) = ul ( f ) if f ∈ Fl; where each Fl is a convex subset of F . The interpretation is simple: facing a “non-homogeneous” set F of alternatives, a decision maker splits it into “homogeneous...

This paper describes the findings of a textual and structural analysis of the free-to-play social networking game FarmVille 2 (FV2) with a focus on the values (social, economic, etc.) available to players for digital objects within the game. FV2 is purportedly a social game, which might suggest that findings regarding the social values of objects from the study of material culture could play ou...

A multiattribute utility function can be represented by a function of single-attribute utility functions if the decision maker’s preference satisfies additive independence or mutually utility independence. Additive independence is a preference condition stronger than mutually utility independence, and the multiattribute utility function is in the additive form if the former condition is satisfi...

The effect of brand on consumer attitudes towards real and virtual goods is largely documented in consumer psychology and marketing. There is an obvious link between the design of a website and its brand. Yet, this effect has attracted little attention from the HCI community. This paper presents empirical evidence showing that brand attitude influences the evaluation of websites. The effect was...

This research is designed to study consumers’ purchasing attitudes to counterfeit luxury goods on electronic marketplaces (e-marketplaces). And two research hypotheses are proposed in this research. Based on data analysis of 243 samples, this study explores the dimensions of consumer attitudes (morality and law, accessibility, burden-bearing, function effectiveness, economical efficiency) and m...

abstract: iran passed wide range of events over her controversies history. it has great special geopolitics position, natural resources and cultural values. iran is in asia and connects asia to europe. iran as relational bridge has an important role so that it could be an important center during first and second world war for enemies' forces in spite of explicit neuter declaration from ira...

Through the integrated framework of participation theory and political economy, this article analyzes participatory opportunities in the virtual world Habbo Hotel, and how participation is constrained and framed by the producer’s commercial strategies, which are based on advertising and sales of virtual goods. The study also looks into the ways in which the producer Sulake Corporation discursiv...