Recruitment is the process by which organizations acquire the talent they need to be effective. As recruitment becomes more competitive, organizations need to attract the types of job applicants that best fit their needs. Recently, researchers have suggested that human resources departments adopt strategies that are similar to marketing strategies; specifically, it has been suggested that organ...

This study aims to further examine the factors that influence Repurchase Intention, where these are Brand Personality, Equity, Familiarity, and Word of Mouth. Alongside development market, we found beauty products only sold online offline have a good role in e-commerce market help Indonesia's economic development. We researched specific online, because there differences between brands stores. T...

INTRODUCTION Marketers have long recognized the power and importance of branding, which creates aspirational attributes that increase products' attractiveness. Although brand imagery has traditionally been communicated via mass media, packaging's importance in promoting desirable brand-attribute associations has increased. Knowledge of how groups prone to smoking experimentation interpret tobac...

The rising competition and social media usage increased the importance of university brand personality strategic marketing in higher education. This study explores interrelationships between brand-generated content (BGC) user-generated (UGC) on universities’ competitive strategy personality. BGC that included four tweets UGC consisted consumer comments were analyzed by correspondence analysis R...

The purpose of this study is to investigate whether the dose of synthetic hormones in hormonal contraceptives (HCs) is related to between-subject variation in personality. HC users reported the brand of their HC and completed the Big Five Inventory (BFI). Each woman’s dose of synthetic hormones was calculated and a median split assigned women to the high or low synthetic estrogen group and the ...

The purpose of this study is to investigate whether the dose of synthetic hormones in hormonal contraceptives (HCs) is related to between-subject variation in personality. HC users reported the brand of their HC and completed the Big Five Inventory (BFI). Each woman’s dose of synthetic hormones was calculated and a median split assigned women to the high or low synthetic estrogen group and the ...

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...