In the era of globalisation and digitization, improved employment access, high female literacy rate and exposure to electronic media has laid a lot of importance to marketing communications in shaping the consumer buying behavior in skin care products. In this research study impact of advertising and sales promotions on consumer buying behavior in skin care products has been analysed. This pape...

OBJECTIVE Compulsive buying (uncontrolled urges to buy, with resulting significant adverse consequences) has been estimated to affect from 1.8% to 16% of the adult U.S. population. To the authors' knowledge, no study has used a large general population sample to estimate its prevalence. METHOD The authors conducted a random sample, national household telephone survey in the spring and summer ...

Compulsive buying behavior (CBB) has been recognized as a prevalent mental health disorder, yet its categorization into classification systems remains unsettled. The objective of this study was to assess the sociodemographic and clinic variables related to the CBB phenotype compared to other behavioral addictions. Three thousand three hundred and twenty four treatment-seeking patients were clas...

Compulsive buying is an abnormal form of consumer spending which afflicts many individuals who, as a result, often find themselves in deep debt. An instrument to assess compulsive spending behavior is developed and the reliability and validity of the scale and its subscales are evaluated. Exploratory and confirmatory factor analyses confirm five hypothesized dimensions comprising compulsive spe...

Abstract Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations thus improve shopping experience. Examples of reality applications are magic mirrors that enable virtual try-on induce cross-buying intention. Based on an experimental scenario the corresponding results from 301 questionnaires, we find positively impact con...

Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying ...

Given the enormous growth and significant impacts of group buying on Internet business marketplaces, this study aims to develop a typology of online group buyers based upon benefits pursued by them and develop the hierarchical decision making process model for different segments of consumers from a Means-end Chain (MEC) theory perspective. The laddering interview technique was used to interview...

An increasing number of organizations in the public sector are beginning to adopt e-procurement, which its benefits (e.g., to reduce costs through increased efficiency in the procurement function) are well known by businesses. The purpose of this paper is to assess the implementation of eprocurement concept within Swedish government authorities during 2001 and 2008. A qualitative research appro...

Several information goods, such as movie distribution rights or newspapers, are sold either at spot prices, or through forward subscription buying. Our paper considers a firm that offers an information good through spot buying, or through forward buying at a reduced price, or a combination of the two. We propose a consumer decision-making model that captures the market reaction to such an offer...

Extant research work in impulse buying focuses on the Western context. Based on the theory from environmental psychology, this paper analyzes the causal relations among stimuli, affect, and impulse buying in the Taiwanese retail context. The results reveal that shoppers perceive store-related attributes of merchandise and service quality as must-be, whereas they consider environment and price a...