There has been a great deal of interest in understanding how the human brain processes appetitive food cues, and knowing how such cues elicit craving responses is particularly relevant when current eating behavior trends within Westernized societies are considered. One substance that holds a special place with regard to food preference is chocolate, and studies that used functional magnetic res...

OBJECTIVES Currently, 68.3% of the milk available in schools is flavored, with chocolate being the most popular (61.6% of all milk). If chocolate milk is removed from a school cafeteria, what will happen to overall milk selection and consumption? METHODS In a before-after study in 11 Oregon elementary schools, flavored milk-which will be referred to as chocolate milk-was banned from the cafet...

Shen Yuan et al. [1] highlight the protective cardiometabolic effects of chocolate intake. Without doubt, their work contributes to support evidence about the salutary and wide protective effects of chocolate compounds, particularly flavanols and its derivatives.[...].

Chocolate campaigns in the United States have focused on the production of premier quality and healthy blend chocolate bars. We expect that merchandising efforts will offer a higher price for fruit or nut blend chocolates. Using online retail data from Amazon, eBay, and Walmart, we applied the hedonic function to estimate retailers offer price for a blended bar. The findings show that online re...

AIM The goal of this study was to assess the effect of dark chocolate intake on cardiovascular parameters like blood pressure and heart rate values in a normotensive population. SUBJECTS AND METHODS This is a randomized cross-sectional study involving a total of 14,310 adults that were selected from various regions of Jordan. Well-trained pharmacy students interviewed participants in the outp...

There is emerging evidence that attentional biases are related to the consumption of substances such as alcohol and tobacco, and that attentional bias modification can reduce unwanted consumption of these substances. We present evidence for the first time to our knowledge that the same logical argument applies in the food and eating domain. We conducted two experiments that used a modified dot ...

Recent research has shown that suppressing food related thoughts can cause a subsequent increase in consumption relative to groups not suppressing, or thinking about food. The present study examined whether the effects of thought suppression on subsequent eating behaviour would interact with participants restrained eating status. One hundred and sixteen female participants were split into three...

BACKGROUND The brain plays a crucial role in the decision to eat, integrating multiple hormonal and neural signals. A key factor controlling food intake is selective satiety, ie, the phenomenon that the motivation to eat more of a food decreases more than does the motivation to eat foods not eaten. OBJECTIVE We investigated the effect of satiation with chocolate on the brain activation associ...