a Institute of Business Intelligence and Knowledge Discovery, Guangdong University of Foreign Studies, Sun Yat-sen University, Higher Education Mega Center, Guangzhou 510006, PR China b School of Management, Guangdong University of Foreign Studies, Higher Education Mega Center, Guangzhou 510006, PR China c School of Business, Sun Yat-sen University, No. 135, Xingang Xi Road, Guangzhou 510275, P...

This research was conducted to determine the extent which digital marketing adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes factors that influence use of channels in MSMEs. study is qualitative explores individual perceptions. The data collection method used structured interviews. object this MSMEs city Surabaya. Determination sample using purposive sampl...

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in rapidly growing digital era. This community service aims provide MSMEs assisted by Lazismu, Medan City. Identification partner problems carried out through meetings with Lazismu leaders understand challenges face after Covid-19 pandemic. The was conducted using ...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...