نتایج جستجو برای: click through rate
تعداد نتایج: 2206483 فیلتر نتایج به سال:
A lot of studies in the information systems, advertising, and marketing literature have shown that for the past two decades online banner ad click-through rate is decreasing steadily (Idemudia et al. 2007). To address this issue, we develop the Visual Perception Model (VP) for Online Target marketing and then conducted an experiment by manipulating the independent variables (i.e. perceived secu...
For the Internet advertisement market, we consider a contract problem between advertisers and publishers. Among several ways of pricing online advertisements, the methods based on cost-per-impression (CPM) and cost-per-click (CPC) are the two most popular. The CPC fee is proportional to the click-through rate (CTR), which is uncertain and makes decisions of advertisers and publishers difficult....
In this paper, we report our approach of KDD Cup 2012 track 2 to predicting the click-through rate (CTR) of advertisements. To accurately predict the CTR of an ad is important for commercial search engine companies for deciding the click prices and the order of impressions. We first implemented three existing methods including Online Bayesian Probit Regression (BPR), Support Vector Machine (SVM...
In this work, we study multiple item auctions in a setting where items are distinguished by their relative values; any pair of items have the same ratio of values to all buyers. Buyers have additive valuations for multiple items. The application we have in mind is that items are positions in an ad auction, and an item’s value corresponds to its click-through rate. Buyers have various per-click ...
Accurate estimation of the click-through rate (CTR) in sponsored ads significantly impacts the user search experience and businesses’ revenue, even 0.1% of accuracy improvement would yield greater earnings in the hundreds of millions of dollars. CTR prediction is generally formulated as a supervised classification problem. In this paper, we share our experience and learning on model ensemble de...
This study investigates the effect of speech rate on spoken word recognition across the adult life span. Contrary to previous studies, conversational materials with a natural variation in speech rate were used rather than lab-recorded stimuli that are subsequently artificially time-compressed. It was investigated whether older adults' speech recognition is more adversely affected by increased s...
This study investigates the effect of speech rate on spoken word recognition across the adult life span. Contrary to previous studies, conversational materials with a natural variation in speech rate were used rather than lab-recorded stimuli that are subsequently artificially timecompressed. It was investigated whether older adults’ speech recognition is more adversely affected by increased sp...
In murky, crowded ponds in South Africa, female clawed frogs, Xenopus laevis (Daudin), vocalize to signal reproductive state. Female calls consist of acoustically similar clicks delivered in trains with characteristic rates. The rapping call of a sexually receptive female has a more rapid click rate [81 ms mean interclick interval (ICI)] than the ticking call of an unreceptive female (219 ms IC...
Repetitive prestimulation, in the form of click trains, is known to alter a wide range of cognitive and perceptual judgments. To date, no research has explored whether click trains also influence subjective preferences. This is plausible because preference is related to perceptual fluency and clicks may increase fluency, or, because preference is related to arousal and clicks may increase arous...
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