Comparative studies of aging men in a variety of preliterate traditional societies suggest that older men, across cultures, are relatively mild and uncompetitive, as compared to younger men from the same communities. Older men are more interested in receiving than in producing, more interested in communion than in agency; their sense of pleasure and security is based on food, religion, and the ...

This paper discusses the relations between economic development, family income, and happiness in post-communist Poland from the point of view of Inglehart's theory of modernization. The happiness is understood as satisfaction with income and life, and as psychological well-being. The analysis of survey data yields the conclusion that economic development reduces the strength of the relations be...

This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical analysis, the authors use survey and experimental data on orange juice and personal computers collected from respondents in Brazil, Germany, India, Japan, Spain, Turkey, and the United States. The results provide s...

2 This study examines the reasons for customers engaging in long-term relational exchanges with service firms, as well as the impact of attractive alternatives and switching costs on such relationships in Eastern culture. The sample comprised respondents in Bangkok, Thailand who each completed a series of five questionnaires over a period of two weeks pertaining to their relational behaviour (t...

Employees generally rate their performance more favorably than do their supervisors, which can lead to conflict and poor job performance. However, comparative international research indicates that persons from other-oriented collectivist cultures are less self-enhancing, suggesting that other-oriented employees will exhibit greater agreement with ratings provided by their supervisors. We examin...

There is substantial evidence that populations in the Western world exhibit a local bias compared to East Asian populations that is widely ascribed to a difference between individualistic and collectivist societies. However, we report that traditional Himba - a remote interdependent society - exhibit a strong local bias compared to both Japanese and British participants in the Ebbinghaus illusi...

This paper contributes to the economics of culture by introducing an instrument for individualism that is supported by economic theory. Extending a familiar model of risk sharing arrangements to incorporate optimal socialization decisions, I show that collectivist social ties are stronger in riskier environments. This result motivates the use of rainfall variation, a measure of exogenous agricu...

We investigate the factors influencing the intention to use of mobile value added services in the Pacific island of Fiji. Technology adoption literature suggests that perceived usefulness and perceived ease of use influence intention to adopt new technology. However, behavioral research suggests that intention to adopt is influenced by social norms. We investigate the impact of these three cons...