RÉSUMÉ. L’idée à l’origine du modèle de mélange conjoint (MMConjoint) est de classer simultanément deux ensembles d’observations en introduisant un a priori conjoint entre les deux classifications et un lien statistique entre les deux observations. Nous étudions en particulier le cas de mélanges gaussiens et le cas de mélanges paramétriques non gaussiens construits à partir de copules et de mar...

This paper analyzes conjoint measurement models allowing for intransitive and/or incomplete preferences. This analysis is based on the study of marginal traces induced on coordinates by the preference relation and uses conditions guaranteeing that these marginal traces are complete. Within the framework of these models, we propose a simple axiomatic characterization of preference relations comp...

Willingness to pay (WTP) estimates for novel products are needed to assess consumers’ valuation of these products as well as for product adoption and optimal pricing strategies. Using experiments in a retail setting, we compare hypothetical and non-hypothetical WTP values between a Becker-DeGroot-Marshak (BDM) auction mechanism and conjoint analysis. Our results suggest that the auction WTP val...

Literature and practice reveal that most marketing related questionnaires measuring consumer preferences rely on some kind of conjoint analysis. Recent studies show the analytic hierarchy process to be suitable for this task, too. This paper gives a comparison of the approaches and the results of former studies. Because we found considerable differences in those results, an additional study has...

Young adults have been labelled as one of the most important segments for mobile phones, however there is little empirical evidence to indicate how these young adults value the feature richness of their devices. This research presents a richer view of mobile phone user preferences and perceptions by applying methodologies from the marketing and information systems domains. Conjoint analysis pro...