In recent years, with the rapid development of Internet, promotion and application TikTok other short video APPs have greatly enriched people’s life ways leisure. Many enterprises pay attention to value marketing, videos, as a type commodity, been used for marketing. All these promoted continuous growth marketing mode. However, at present, some or businesses are not clear about impact on consum...

Previous research on online consumer purchases has focused on increased purchases and neglected decreased purchases. However, factors impacting these purchases are different. Drawing on the twofactor theory, in this paper, the authors compare factors affecting increase and decrease in Chinese consumers’ online purchases. The authors conducted separate group analyses with PLS. The results show t...

People rely on online reviews to guide their purchasing behavior. According to industry research reports, a big proportion of consumers claim that their purchasing decision is largely influenced by online reviews (Deloitte 2007). In addition, consumers share these reviews with their family, friends or colleagues to make sense of their shopping experiences and deepen social connections (Peters a...

The purpose of this research is to provide managers of shopping websites information regarding consumer purchasing decisions based on the Consumer Styles Inventory (CSI). According to the CSI, one can capture what decision-making styles online shoppers use. Furthermore, this research also discusses the gender differences among online shoppers. Exploratory factor analysis (EFA) was used to under...

The primary purpose of this study is to investigate the impact that credible food safety information has on consumer purchasing of products from the offspring of clones. Also explored is the relationship between consumer beliefs and attitudes about using cloning as a technology with regard to food purchases. Results from a sample of 145 individuals found that credible information about food saf...

Online purchase has become a mainstream channel for modern consumers to acquire goods and services. With the emergence of Web 2.0, consumers are now able to view and exchange product information with trusted friends instead of strangers. The result is that the effects of social comparison can be naturally created while consumers communicate with their friends online. However, while the effects ...

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store ef...