Using a large data set on web browsing and purchasing behavior we test to what extent consumers are searching in accordance to various classical search models. We find that the benchmark model of sequential search with a known distributions of prices can be rejected based on the recall patterns we observe in the data. Moreover, we show that even if consumers are initially unaware of the price d...

The consumer behavior is always remaining under influence of factors, which simulates the behavior of consumers towards either remain loyal with existing brand or switch towards other brands. This research study is aimed to analyze the switching behavior of mobile users in Manchester, UK, whose behavior is affected toward switching from exiting mobile phones towards new mobile phone. The focus ...

Companies' Facebook pages have emerged as a commonly used marketing channel but consumers' underlying motivations to use these pages and their effect on members' intentions to purchase the host company's products are currently unclear. The present study examines consumers' hedonic and utilitarian motivations to use company-hosted Facebook pages in relation to the community usage behavior (brows...

The continued success of online shopping will be determined by the degree to which consumers utilize the Internet during their decision making process, mainly the acquisition of product information. This chapter addresses consumers’ goal-directed information search in the online marketplace. To understand consumer search behavior in this unique environment, relevant theoretical perspectives are...

Comparison shopping sites facilitate consumers’ pre-purchase evaluation of alternatives, and draw increasing traffic to merchants’ Web sites. As the main source of revenue, sponsored link advertising has become one of the most important aspects for comparison shopping services. However, little is known about the effectiveness of sponsored links and their effects on consumers’ information proces...

Abstract This study examines the monotonicity properties of expected revenue in a revenue management problem with respect to the consumers’ choice behavior and the market size. The consumer behavior is described by a general discrete choice model. The firm decides which subset of fare products to offer at each time period. An example shows that the usual stochastic order relation in consumers’ ...

An evolutionary theoretical approach considers the adaptive function of behavior. This article discusses what it means to use an evolutionary approach to generate predictions, and discusses two specific evolutionarily informed theories that have uncovered novel insights into consumer behavior. First, the fundamental motives framework highlights the social challenges faced by our ancestors (e.g....

Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The inclusion of the active-passive behaviors dimension enriches the understanding of consumers’ coping strate...

A field study was conducted to examine if purchase behavior was systematically related with which segments of consumers who differ in their cognitive and sensory innovativeness, and instrumental and expressive expectations, respectively. Hypotheses are developed concerning the relationship with consumer innovativeness and expectations with purchase behavior, and these hypotheses were tested aga...