Expected quality is believed to be one of the most important factors that influence consumers' intention to purchase food. The present study seeks to explore the concept of pork meat expected quality and compare it with self-stated consumer intention to purchase pork meat. The aim is attempted by means of a field research conducted in Greece, following a conjoint analytic procedure. Results sho...

The purpose of this study was to test an explanatory model of the relationships between physical self-concept and some healthy habits. A sample of 472 adolescents aged 16 to 20 answered different questionnaires assessing physical self-concept, physical activity, intention to be physically active and consumption of alcohol and tobacco. The results of the structural equation model showed that per...

BACKGROUND/OBJECTIVES South Korean's sodium consumption level is more than twice the upper limit level suggested by the WHO. Steep increases in the prevalence of hypertension and cardiovascular disease in Korea necessitate more effective sodium reduction programs. This study was conducted in order to compare sodium intake-related eating behaviors and key psychosocial factors according to age gr...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

The primary objective of this study was to determine the variables associated with intention to consume soy products and identify key variables that could be used as targets in soy nutrition education and consumption promotion. A pre/post-test survey was used during a three session class focused on diabetes that discussed and introduced soy foods. The Theory of Planned Behavior framed the quest...

This paper studies IT acceptance in a consumer context. It firstly takes economics factors into consideration, and proposes a theoretical model by incorporating consumption theory into UTAUT2 (which studies consumer acceptance by extending UTAUT). The consumption theory, which is prominent in Economics but not yet applied in IS, provides explanation for consumers' acceptance of technology. Cons...

Plastic packaging dominates the US grocery industry. This realization raises question of whether consumers are purchasing food that is not wrapped in conventional plastic but environmentally friendly packaging. quantitative study adapted Theory Planned Behavior to investigate relationship between consumers’ socio-demographics, purchase intention, and behavior regarding The survey was distribute...

Unidimensional construct of conspicuous consumption which focuses on the ostentation economic assets are limited in describing today’s consumers. We propose that both social status and demonstration uniqueness through overt should be considered realm consumption. This research aims to examine two dimensions tendencies their impact new product adoption intention, is mediated perceived value prod...