Corporate brand identification emphasizes the process by which customers and employees may identify organization as a corporate brand. identity management can be addressed key indicator for success therefore, it an issue if not well managed. The objective of this research is to gain better understanding Brand Identity from employee perspective. It investigates how different dimensions influence...

Examines senior managers cognitions of CSR augmented corporate role identity in three, nascent, heritage organizations. The findings revealed to be valuable organizational, social, and spatial contexts. In specifying the significance as an identity, this was attributable three qualities: community (organizational participation development), responsibility concern with societal national concerns...