aims: bottled water is widely used in many countries and more than 100 different brands of bottled water are produced in iran. the aim of the present research was to assess the chemical compound of some iranian brands of bottled water and compare them with the mention information on their labels.     instrument & methods: this descriptive study was performed during march to december 2012 on the...

In this paper, we examine retailers’ dynamic pricing behavior in a competitive environment, using scanner data on the refrigerated orange juice category. We examine two factors that may result in lower retail prices compared to static optimum prices at categorylevel profit maximization: (i) retailers’ use of a loss leader strategy for national brands to attract more consumers, and (ii) retailer...

Consumers can decide whether to acquire more information about their valuations prior purchase. In this paper, we examine pricing and advertising strategies when consumers engage in prepurchase acquisition. We show that consumer acquisition increase valuation heterogeneity undermine a firm’s ability extract surplus. As result, interestingly, higher product quality exert nonmonotonic impact on e...

This study develops propositions for a benchmarking exercise involving SME and tourism destination brands. In order to reveal the role of SMEs at destinations and their role in the destination brand, the tourism production process is analysed. It is suggested to view destinations as virtual service firms (VSF) as this highlights the interdependencies between SMEs, but also allows the descriptio...

INTRODUCTION People rely on the quality of the bottled drinking water, expecting it to be free of microbial contamination and health hazards. OBJECTIVES To evaluate the quality of bottled drinking water sold in Jaffna peninsula by analysing the physical, chemical and microbial contents and comparing with the recommended Sri Lankan Standard (SLS) values. METHODS All bottled water samples sol...

Sales of a brand are determined by measures such as how many customers buy the brand, how often, and how much they also buy other brands. Scanner panel operators routinely report these ‘‘brand performance measures’’ (BPMs) to their clients. In this position paper, we consider how to understand, interpret, and use these measures. The measures are shown to follow well-established patterns. One is...

The present study aimed to investigate and identify factors affecting the intention to buy of Islamic Azad University students to foreign brands of clothing among the students of this university in Tehran has been carried out. In which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

Objective(s) The primary objective of this study was to determine whether local and imported cigarette brands used in Iran, have elevated levels of metals or not. The produced data of cigarette brands are compared both with each other and with the existing brands in different countries. Materials and Methods In present study, nineteen various cigarettes brands were randomly purchased from th...