the body-part term dast ‘hand’ is investigated in this article as used in the first part of 160 farsi compound nouns. the questions are: how is the semantic change pattern of hand used in persian compound nouns? also how the collective mind and social/ cultural memory of persian linguistic society can be accounted for and compared with chinese and english? the aim is investigation of semantic c...

Purpose This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation purchase intentions for products. Design/methodology/approach A field study with 840 consumers in Hong Kong using a self-adm...