Customers are savvier and more demanding than ever. Competition is increasing and competitive advantage is fleeting. Once-strong relationships have weakened, customers faced with an exploding array of choices, are easily swayed by competitive offerings at lower prices. How can you possibly stay ahead of this juggernaut? The answer lies in a clear and concise customer strategy, led by a Chief Cu...

A number of recent marketing studies examine the stock market's response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock market's valuation of customer satisfaction. However, a key focus is on whether customer satisfaction information predicts long-run returns. We provide evidence on the market's pricing of ACS...

Many Customer-to-Customer (C2C) online auction providers still do not have a good understanding of Customer-to-Customer trade in Taiwan. The Customer-to-Customer online auction providers still do not have a good understanding of Customer-to-Customer trade behavior and are unable to provide satisfied and effective outcomes for an online auction trade. It is difficult to propose a standard trade ...

Abstract We document systematic differences in bitcoin prices across 11 different markets representing 26% of global bitcoin trade volume. These differences must — due to the identical nature of all bitcoin — result from characteristics of markets themselves. We examine differences across the markets and find that those which do not require customer identification for establishing an account ar...

eBay has integrated Skype (a public voice over IP application) chat and voice into hundreds of categories on eBay sites globally. By integrating Skype in the marketplace, eBay sellers have the option of including Skype functionality to their eBay listings. This fosters more consumer to consumer (c2c) communication, in which eBay sellers can provide better customer care and build trust with buye...

Integrating customers into the innovation process is gaining popularity among companies as means of addressing competitive and market pressures. At the same time, companies are faced with the challenge of selecting appropriate customer integration methods to sustain customers’ engagement and elicit contributions that are useful. We draw from previous research in consumer behaviour to identify c...

This paper explores the mobile payment phenomenon from SME perspectives in the Kenyan retail sector. Following a qualitative approach, and in-depth interviews, the study concludes that the contextual challenges of Kenya have rendered other forms of mobile payment such as making contactless payments, unknown. However, when other mobile payment options were made known, there was strong support fo...

Rapid development of the e-commerce, increase in the product range and customers in the past years makes it difficult to find the products that customers are looking for, in terms of customer made confusion and led to time losses. These developments have necessitated the development of new customer-oriented marketing strategy. Recommender system directs interests of customers to the product whi...