This paper examines the customer-based brand equity of Rosewood London, a luxury hotel brand. To understand associations that are favorable, strong, and unique in consumer's mind, associative network memory model is utilized, Brand Concept Maps technique employed to illustrate core how they linked consumer memory. The two pillars London's knowledge, awareness image, explored, their impact on co...

As the necessity of customer relationship management (CRM) increases, measuring performance CRM have been actively discussed. Customer equity (CE) is regarded as an appropriate indicator for evaluating outcomes marketing activities. There are three drivers CE: brand, value, and equity. This study aims to investigate impact on satisfaction. Market competition environmental factor that affects ef...

Traditionally, studies that examine the activities of misbehaving employees and customers have done so in a separate and unrelated manner. Drawing on research that explores deviance amplifications and deviant learning, the current study aims to address this identified gap in the literature and provide empirical evidence of the linkages between perceived employee deviance and the severity of cus...

Introduced in the late eighties for margining certain accounts of brokers, the riskbased approach to margining portfolios with equity derivatives has yielded substan­ tially lower margin requirements in comparison with the strategy-based approach that has been used for margining customer accounts for more than four decades. For this reason, after the approvals of the pilot program on July 14, 2...

The relationship between tip size and evaluations of the service was assessed in a meta-analysis of 7 published and 6 unpublished studies involving 2,547 dining parties at 20 different restaurants. Consistent with theories about equity motivation and the economic functions of tipping, there was a positive and statistically significant relationship between tip size and service evaluations. Howev...

Trading between dealers who act as market makers is a common feature of most major financial markets. With the exception of equity markets that deal with relatively small order sizes, in most financial markets the customer order is filled by one dealer who then retrades with other dealers. Inter-dealer trading is an integral part of market design, particularly for institutional markets that dea...