We consider assortment optimization problems under the multinomial logit model, where the parameters of the choice model are random. The randomness in the choice model parameters is motivated by the fact that there are multiple customer segments, each with different preferences for the products, and the segment of each customer is unknown to the firm when the customer makes a purchase. This cho...

W morphing infers latent customer segments from clickstreams and then changes websites’ look and feel to maximize revenue. The established algorithm infers latent segments from a preset number of clicks and then selects the best “morph” using expected Gittins indices. Switching costs, potential website exit, and all clicks prior to morphing are ignored. We model switching costs, potential websi...

Abstract Estimating the solution value of transportation problems can be useful to assign customers days for multi-period vehicle routing problems, or make customer selection decisions very fast (e.g., within an online environment). In this paper, we apply several regression methods predict total distance traveling salesman problem (TSP) and (VRP). We show that estimated fairly accurate using s...

Much research has been done to understand the motivations of consumers to choose among online retailers and the retailer factors driving customer satisfaction (e.g., Kim et al. 2009; Kotha et al. 2004; Pan et al. 2002; Qu et al. 2008; Smith et al. 2000; Wolfinbarger and Gilly 2003). Concentrating on e-tailing service quality, Wolfinbarger and Gilly (2003) argue that four factors—website design,...

Abstract Foodendez is a UMKM in Bandung which well known for its products, namely Uthi & Mies Krispi Patin Fish Skin best seller product at Foodendez. This business has been running about 5 years.In these years already own customer / market segment the sale of this product, however, problem predicting sales from Foodendez, not suitable. expected expectations, because analyzing customers seg...

Recommending diverse products to consumers is a new strategy for the next generation of recommender systems. However, no existing studies have empirically identified the impact of product diversity on consumer behavior. The aim of this study is to explain how product category diversity affects customer retention rates. To answer this research question, we examine how the number of product categ...

This is a segment of the Literature Review chapter of a working paper titled, “Introducing Sugar Cane Juice in the Foreign MarketA Thorough Market Potential”. The paper entails a detailed analysis of the market segment strategy for the betterment of unders tanding and ensuring essentials in considering the right customer class to push the natural product to. The report is still in field level a...

Since the increased importance is placed on customer equity in today’s business environment, many firms are focusing on the notion of customer loyalty and profitability to increasing market share. Building successful customer relationship management (CRM), a firm starts from identifying customers’ true value and loyalty since customer value can provide basic information to deploy more targeted ...

A process for segmenting 2-speaker telephone conversations by speaker with no prior speaker models is described and evaluated. The process consists of an initial segmentation using acoustic change and pause detection, segment clustering, and iterative modeling of segment clusters and resegmentation. The technique has been evaluated on 6, approximately 3 min long, customer care conversations. Th...