The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define customer groups based on their behavior similarities, and in second step a mechanism to count current ...

The concept of value co-creation brings about changes in tourists’ roles from receivers to producers. Most existing studies take behavior as a single dimension, ignoring the role switching tourists. Starting precise constitution behavior, this paper, utilizing method structural equation modeling (SEM), discusses mechanism effects tourist participation and citizenship on destination loyalty thro...

The social media platform convenience users’ anywhere, anytime publishing and disseminating online complaints. Enterprises undergo huge losses due to the lack of suitable management mechanism for effectively dealing with online complaints. The knowledgeable users in social media platform is a vital resource that enterprises could take advantage of, however the question persists how to stimulate...

‘Service dominant’ (S D) logic is premised upon a service centric approach to marketing. The S D logic emphasises that value is co created with customers, the use of operant resources, and that value is conceptualised subjectively and realised when the customer uses firm offerings (Skålen & Edvardsson, 2016). The S D logic guides actors toward understanding value as co created and assessed in u...

This study aims to bring a renewed focus on Value Co-Creation (VCC) between an organisation (service provider) and its customers in the business-to-business (B2B) context. From literature review, conceptual framework of factors affecting VCC was developed by adding Customer Technology-Organisation-Environment (T-O-E). The enhanced Customer-Organisation-Technology-Environment (C-O-T-E) empirical...

Introduction Many organizations in traditional industries have begun building in experiential content or moving to a strong experiential positioning (Pine and Gilmore 1999). This is the embodiment of the proposition that value is not added by goods or created by services, it is embedded in the actual experience created through active participation (Prahalad and Ramaswamy, 2004). In essence cust...

Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Heidi M. E. Korhonen Name of the doctoral dissertation Customer Orientation in Industrial Service Innovation Publisher School of Science Unit Department of Industrial Engineering and Management Series Aalto University publication series DOCTORAL DISSERTATIONS 124/2016 Field of research Leadership and Knowledge Management Manus...