Reactive routing protocols for mobile ad-hoc networks usually discover routes by disseminating control packets across the entire network; this technique is known as brute-force flooding. This paper presents NARD, which stands for neighbor-assisted route discovery protocol for mobile ad-hoc networks. In NARD, a source node floods a limited portion of the network searching not only for the destin...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

Stakeholder-based brand is increasingly recognized as a measure for corporate sustainability, although the knowledge in this area relatively unknown. Through systematic review approach, present study explores global base on sustainability and brand. The most influential authors documents are identified, followed by discovery of intellectual structure with five schools thought. First, Customer A...

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

Branding of territories is growing rapidly as an approach used in the tourism sector to promote a tourist destination. The concept branding was borrowed from world mass market and actively number national destinations, however, at this stage its development, academic analysis value effectiveness use still not fully carried out. First all, role regional investigated, where brand personalization ...