By drawing from imagery and consumer choice theories, we examine how visuals of faces social groups can foster behavioural intention emotional effects in the case nature tourism video marketing. We implemented an experimental study by creating three different videos with altering levels human presence. Data were analysed using linear regression partial least-squares path analysis methods. Unlik...

In every destination, crisis could be affecting the global tourism industry sector. Gurtner. Y (2007) assert that management as a science, is still in its infancy largely due to difficulties standardizing, measuring, and comparing one situation with another. Usually related political issues, economic or social at destination distributed all over world through numerous media channels. This paper...

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...