Tourism organizations need to adapt marketing innovation in organizing their affairs and following up on employees, not neglecting the role of guidance counseling, enjoying certain characteristics policies. Therefore, this study explores impact sustainable tourism brand building. It basically identifies extent culture organization, The adopted questionnaire as a measurement tool measure percept...

Social commerce enables companies to promote their brands and products on online social platforms. Companies can, for instance, create brand pages on social networking sites to develop consumer–brand relationships. In such circumstances, how to build consumers’ brand loyalty becomes a critical concern. To address this, we draw upon the relationship quality perspective to suggest that brand loya...

Today’s global social-political environment leads many to elevate entrepreneurship as a vehicle facilitating economic development. Even though different regions have similar new firm formation rates, there is a variation in terms of the contribution to economic development. Building on the resource based-view and Hofestede’s cultural dimensions, this paper proposes three factor view of the qual...

Entrepreneurship is widely recognized as a key factor in economic growth [Leibenstein, 1968]. Historical studies of commercialization a d industrialization suggest that the speed of "take off' is higher when entrepreneurs in related lines of activity work well together [Grassby, 1995]. In the aggregate, ntrepreneurs may work better as a cooperative network than as a collection of competitive in...

This research is conducted because the development of tourism in Tabanan Regency monotonous its popular tourist attraction and there no innovation to collaborate between natural, cultural, creative potential local community. One breakthrough that needs be done Community-Based Tourism Village Cau Belayu Village, Marga District, Regency. study aims formulate strategy model program for results ind...

In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...