The article deals with the analysis of economy largest retail chains operating in highly competitive Fast-Moving Consumer Goods market Czech Republic; relationships between selected economic indicators and key national variables. This research used data from annual reports audited financial statements firms individual 2005 to 2020. includes nine commercial companies focuses on development sales...

Purpose This study proposes marketing strategies for global fast-moving consumer good (FMCG) brands to survive and thrive in the turbulent economic environment created by COVID-19. The authors investigate indirect effects of ethnocentrism (CET) confidence (CC) on customer equity drivers (CEDs)’ effectiveness influencing repurchase intention (RI) FMCG brands. Design/methodology/approach uses mal...

The study is related to understanding the factors which influence Industries dispose of their plastic waste. This research paper will also describe various that them prefer Informal or Formal Waste Collection Sector. With rise urbanization, past decade, India witnessing serious concerns relating disposal Plastic pollution increasing drastically day by day. According comprehensive sector survey ...

Purpose: This study explores the impact of work from home on work-life balance professionals mainly in two sectors and also finds out preference for modality. Design/methodology/approach: We adopted a qualitative research design using multiple case method collecting data six respondents working different companies Bangladesh. Findings: The findings show that has negative impacts professionals, ...

Companies worked hard to stay ahead of the competition in market by providing high quality products and services satisfied customers. This goal was met with development Supply Chain Management (SCM) strategies, which improved business coordination between supply demand sides operations. Reverse Logistics (RL) is process damaged goods from forward flow suppliers Fast-Moving Consumer Goods (FMCGs...

Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to the growing prominence of online commerce, the seriousness of the situation could soon become much worse. Hence, reaching a clear understanding of the fundamental economic incentives behind this practice is of vital importance. In this paper, we investigate a problem within which a firm selling a co...

Ayurvedic products have a long and rich history, both globally in India . The term "Ayurveda" is derived from the Sanskrit words "Ayur" (life) "Veda" (knowledge), which collectively mean "Science of Life." Patanjali, prominent player India's fast-moving consumer goods (FMCG) sector. primary study explores customer awareness, satisfaction, attitudes, preferences related to renowned products, wit...