Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, sustainable behavior of consumers in an omnichannel environment has not received much attention from researchers. This paper aims to examine factors that determine consumers’ willingness participate brands’ used clothes recycling plans retail environment. In particular, we impact indivi...

this article is aimed at investigating the cultural-artistic exchange and its influence on female costumes in the most critical part of the history; that is during the formation of the parthian kingdom in the great achaemenid’s realm after the invasion of foreigners such as alexandra and the greek. this paper also examines the causes that have lead to transformations in the type of woman's...

This paper addresses the question of how to combine online and offline services in the most complementary way for different product classes. In a series of surveys conducted for Experiment 1 it was determined that consumers’ preferences for online and offline services differ for different products at different stages of the shopping experience. These differences were accounted for by a model th...

Abstract Communication activities in social media have a direct impact on shaping consumer behavior, particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands networking platforms, focusing their motives for engaging fashion brands’ communication such platforms as Facebook, Instagram, Pinterest and YouTube....

Consumers struggle to find clothes that are fit. This is a problem that has been accentuated with the increasing online sales. It is the largest contribute to sales returns and make customer return about every third item they buy (Ratcliff, 2014). If consumers select to buy online, they can no longer try them out in a fitting room. Most of fast fashion brands have opened their online shops, and...

Indonesia is known as a country with majority Muslim population, this makes the need for clothing in must also pay attention to criteria clothing, one of which hijab. Business developments fashion world, especially hijab, have become trend setter at time so that large amount data business world creates conditions where there are businesspeople who lot but lack information from data. To deal the...

In recent years, more and more researchers try to make Microsoft Kinect and Augmented Reality (AR) into real lives. In this paper, we try to utilize both Kinect and AR to build a dynamic fitting room. We can automatically measure the clothes size of a user in popular brands or different country standards. A user can utilize gesture to select cloths for fitting. Our proposed system will project ...