Market segmentation is a fundamental topic of marketing theory and practice. We bring some market segmentation concepts into the statement of an advertising and production problem for a seasonal product with Nerlove-Arrow’s linear goodwill dynamics, along the lines of some analyses concerning the introduction of a new product. We consider two kinds of situations. In the first one, we assume tha...

Human capital measurement and accounting has been under discussion for years without any satisfactory methodology emerging. The economic significance of today’s knowledge-intensive organizations makes better HC measurement more pressing. We draw on insights from the knowledge-based theory of the firm and conclude we can only make sense of its human capital by looking in detail at its practices....

Thread disentanglement is the task of separating out conversations whose thread structure is implicit, distorted, or lost. In this paper, we perform email thread disentanglement through pairwise classification, using text similarity measures on non-quoted texts in emails. We show that i) content text similarity metrics outperform style and structure text similarity metrics in both a class-balan...

We investigate the interaction of power, gender, and language use in the Enron email corpus. We present a freely available extension to the Enron corpus, with the gender of senders of 87% messages reliably identified. Using this data, we test two specific hypotheses drawn from the sociolinguistic literature pertaining to gender and power: women managers use face-saving communicative strategies,...

Initial trust is important, especially in the ecommerce context, for online retailers to achieve customers’ initial commitment which may lead to a more robust relationship. For this reason, several previous studies of ecommerce focused on initial trust. However, one problem with the previous studies is the validity of initial trust. In this paper, we compared a three-factor model of initial tru...