This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated role company's brand image. was conducted consumers who know about bottled drinking water product brands in Indonesia. Primary data performed using questionnaire with total 385 data. The this is quantitative. uses Structural Equation Modeling (SEM). software used LISREL 8.8 and SPSS 22. resul...

Why do people purchase proenvironmental "green" products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a "costly signal" associated with status, we examined...

Why do people purchase proenvironmental “green” products? We argue that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone. Because biologists have observed that altruism might function as a “costly signal” associated with status, we examined...

The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of knowledge, word mouth (WOM), and marketing on care attitudes products. A total 159 valid questionnaires were analyzed with structural equation modeling. empirical results indicate that knowledge significantly affects attitudes. In addition, concerns posit...

This research studied the user behavior on online group buying services. In the research model, users’ behavior is represented by three dimensions, satisfactory, trust, and group buying intention. Satisfaction is hypothesized to have positive relationship with trust that will have positive impact on the purchase intention. Each of the three dimensions is divided into two constructs, one for pro...