In many cases, buyers must incur search costs to find the price of a product. This search cost affects the behavior of consumers, and through that, it affects the profit maximizing behavior of the firms. As search costs change, so do the competitive marketing mix strategies of the firms. In predicting the effect of changing search costs on the equilibrium prices and allocations, it is important...

An attention on leisure consciousness and related activities by Taiwan people also signifies an enhanced standard on service quality and demand satisfaction of tourism and leisure industry, in which a perception of customer satisfaction perceived by consumers in terms of appraisal dimension and measurement was gradually replaced by intangible accommodation experience or personalized service by ...

In recent years, revenue management has become an important competitive strategy in the hotel, and the level of hotel performance directly reflects the effectiveness of the application of revenue management. But so far, academic research about hotel revenue management performance influencing mechanism and evaluation is still extremely limited. Based on fully retrieving the relevant literature, ...

This paper attempts to determine the relationship between quality and productivity in the hospitality sector. Although both variables are crucial to the competitive and value creation processes in hotels, few empirical studies have explicitly analyzed the relationship between them. Thus, we estimated a production function for a hotel sample that shows how a set of determinants influences labour...

The growing importance of tourism industry in world economy reflects on tourism growing importance in Croatian economy as well. Tourism industry represents one of the areas in which Internet technology has a significant influence changing some of the key industry premises. Hotel website offers new opportunities for hoteliers. But it is essential to hoteliers to evaluate their web presence and t...

The purpose of this research is to study the impact of Egyptian hotels’ websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit). In this study, convenience...

The purpose of the study is to examine customers’ perceptions of service quality in the Croatian hotel industry. The aim is to assess the perceived service quality of hotel attributes and to determine the factor structure of service quality perception. A modified servqual scale was used to assess service quality perceptions from the perspective of domestic and international tourists. Data were ...

When deciding about changes in levels of multiple marketing investments aimed at improving profits, managers need to know whether they are on the uphill side or the downhill side of the profit function with respect to each investment variable. Spending errors made by an uphill-located firm that believes that it is a downhill-located firm can have serious consequences. This article offers an eco...

the study is an analysis of processing methods, marketing channels, and profitability determinants of selected cassava products in kogi state, nigeria. the study was carried out in kogi east senatorial district of the state. a multi-stage sampling technique was employed in the selection of 120 respondents from whom information were collected and analyzed. the data used for the study were collec...