It has been known for some time that organizations are investing in IT to achieve competitive advantage as well as profit. They have realized that by only investing in IT applications they cannot attain sustainable competitive advantage [TaKr03]. However, to obtain that advantage they need to utilise IT functionality on a continuous basis [HeVe99]. In order to do so IT needs to align with busin...

While there are separate streams of established research on lean production, agile organization, and sustainable supply chain, the idea is to address the intersection of these three strategic initiatives in order to find synergies and competitive advantage for companies. The goal of the mission is to explore the link between supply chain and sustainable development with the insights of two main...

In the era of knowledge economy, the necessity of recognizing knowledge as a key and intangible asset makes the effective management of knowledge a priority. Business strategy is the most important context for guiding effective knowledge management. And, knowledge management (KM) is also a dimension of business competitive strategy. Based on Miles and Snow’s (1978) business strategy typology, a...

This paper examines serial strategic innovation as a basis of sustainable competitive advantage through a longitudinal case study of Proctor and Gamble (P&G) from its inception through 2008. For over 170 years P&G has been in continuous operation in the consumer products industry, growing to become a multi-billion dollar global corporation. Over its history, P&G has pioneered a series of strate...

The aim of the article is to analyze why the sustainable competitive advantage may disappear for many business organizations, and how to maintain the advantages in order to survive in the market. The paper proposes an evolution path of strategic literature, from the classical Porter’s strategic theory to business inertia, strategic resilience, then Organizational transformation, finally to the ...