Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model David J. Atkin, Daniel S. Hunt & Carolyn A. Lin To cite this article: David J. Atkin, Daniel S. Hunt & Carolyn A. Lin (2015) Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model, Mass Communication and Society, 18:5, 623-650, DOI: 10.1080/15205436.2015.1066014 T...
