This essay explores how the concept of social marketing can be employed to change attitudes towards leprosy. Firstly, the concept of social marketing is discussed, then the attitudes that people have about leprosy, the stigma that people with leprosy and their families may face, and the detrimental effects that this can have on their lives. The effect of knowledge and education on attitudes tow...

Many companies have no reliable way to determine whether their marketing money has been spent effectively, and their return on investment is often not evaluated in a systematic manner. Thus, a compelling need exists for computational tools that help companies to optimize their marketing strategies. For this purpose, we have developed computational models of customer buying behavior in order to ...

The article aimed at research of various scientific approaches to «marketing» concept essence defining, defines the main functions and specific characteristics marketing activity. factors influence on activities organization tourism enterprise have been determined in view product complex nature interdisciplinary nature. impact external internal that prevent effective development industry realiz...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

one of the most important problems of the designs proposed by traditional economic-statistical approaches of control charts is inefficiency in the face of uncertainty. uncertainty in the parameters of economic-statistical models may lead to failure in rapidly detecting changes in processes and impose greater costs to the organization. monitoring the machining process in an automotive industry e...

the aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the elon plast company of kermanshah province. it is a functional purpose study with descriptive – survey method. the statistical population includes 100 employees of elon plast company in kermanshah province. a sample of 80 people was chosen using cochran formula. da...

measured familiarity with markets and various scientific capabilities and shortcomings of each enterprise, requiring periodic and ongoing studies of its function is the board. without these studies, the possibility of improving the performance of a firm will not be there. tools to implement this important and sensitive process, is marketing audit that is a broad and comprehensive research on th...

In recent years according to the growing companies andproducts supplied, and competition between them has intensified. Productsand diversity, one of the main concerns of commercial institutions.Therefore, selecting the media to introduce and is important therelationship between customers’ products. Given the multiplicity of mediain promoting and marketing the products, they are the optimalchoic...