Written Medicines Information (WMI) is regarded as a key component in diabetes consumer education. In Australia, there is a paucity of WMI that specifically tailors to the extensive array of medicines used for the lifelong management of Type 2 diabetes. This research project aimed to employ a novel framework, the 'Consumer Involvement Cycle', to investigate consumer perspectives and needs of me...

This paper analyzes telecom consumer relationship by exploring customer switching behavior and classifying communication categories to support companies in planning applicable communication to thwart the consumer switching and improving consumer loyalty. Quantitative research is carried out by surveying 383 telecom consumers who have experienced the switching process. Findings uncover that tele...

Many innovative products can only fully deploy their value if they rely on consumers’ personal information. This issue challenges the confidence consumers have in new innovations, and revolutionizes marketing practices. Malhotra, Kim, and Agarwal’s (2004) framework provides the theoretical basis for hypotheses on the consequences of privacy concerns. An empirical study in the context of four pe...

One important factor that determines the quality of web-based customer service is the ability of a firm’s website to provide individual caring and attention. In this sense, online vendors try to offer varieties of web-based personalization. However, many previous studies show that there is an obvious trade off between personalization and customer privacy. The main objective of this research is,...

The Web presents a rich and powerful tool for aggregation of consumer information. A flurry of recent articles in the popular press has documented aggressive manipulation of such information by some companies for the purposes of targeted advertising. While advertisers tout the economic and social benefits of such advertising, consumer privacy groups have expressed grave concerns about its poten...

With their barcode scanning capabilities, positioning technologies and internet access smartphones converge online and offline world in consumers’ search. Combining context-specific information with consumer search data allows us to measure how consumers search on the mobile Internet. Our research objective is to investigate the drivers of consumer search on the mobile Internet. We use a novel ...

Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relation...