This study aims to find out how the marketing strategy is applied by MSME Convenience Store, and quality of delivery service for handicrafts at Store consumer purchasing decisions are made handicraft Giwangan Store. research a quantitative using survey methods until population in Handicrafts department store. Collecting data questionnaire method that has been tested validity reliability....

iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...

Free AccessImportant Keywordshttps://doi.org/10.14220/9783737013444.259SectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail About Previous chapter Next FiguresReferencesRelatedDetails Download book coverOsnabrücker Studien zur Jüdischen und Christlichen Bibel.Volume 8 1st editionISBN: 978-3-8471-1344-7 eISBN: 978-3-7370-1344-4Hi...

To the best of our knowledge, the international marketing literature has been examining performance exclusively as a dependent variable. In this paper we argue that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (Small and Medium Exporters), this paper shows that past performance p...

To make judicious budget and resource allocation decisions, it is essential to understand the characteristics and performance of keywords used by target shoppers. Taking the approach of understanding consumers’ information needs, we construct a goal-related keyword characterization framework. Most search keywords exhibit more than one of the following characteristics retailer specific, brand sp...

This document contains research in the field of Search Engine Marketing, to be specific it is focused on finding, implementing and evaluating a technique that can be used for keyword suggestion. Based on a set of words describing the subject, a algorithm finds and ranks keyword suggestions that can be used to advertise with. The main goal is to find keywords that are non-obvious, which means th...

The phenomenon of influencer marketing has grown rapidly in recent years. Instagram is considered one the social media platforms that produce highest number marketing, especially to reach Generation Y and Z. Influencers are part strategy, which also used by brands market their products. Several studies show engagement rate affects desire buy from followers official accounts, make consider produ...

In this paper, the development of a hybrid intelligent system for developing marketing strategy is described. The hybrid system has been developed to: provide a logical process for strategic analysis; support group assessment of strategic marketing factors; help the coupling of strategic analysis with managerial intuition and judgement; help managers deal with uncertainty and fuzziness; and pro...