In the present unstable and highly competitive global environment, trying to find a way to stay in business and grow is not always simple. With the shift from a 'product-out' to a 'market-in' approach, the demands of today’s consumer for high quality goods and service, has forced producers and service providers to apply quality management practice throughout industry. The purpose of this paper ...

Consumers’ emotion has become imperative in product design. In affective design field, Kansei Engineering (KE) has been recognized as a technology that enables discovery of consumer’s emotion and formulation of guide to design products that win consumers in the competitive market. Albeit powerful technology, there is no rule of thumb in its analysis and interpretation process. KE expertise is r...

Design that evoked emotions are one of the main concerning issues in developing mobile applications for online learning general and augmented reality (AR) based specific. Emotional design could attract users by creating different feelings while using AR-based applications. Suitable related to motivate students towards fascinating experiences. The aim this research is evaluate emotional response...

Designing preferred products requires knowledge and understanding about the affective values on the consumer. This paper shows a proposition of affective design by subjective-objective co-approach. In the experiment, the layout factors and its values were verified based on Kansei, an affective engineering methodology, which has been developed in Japan in order to design feelings into products. ...

In this paper, we propose a Kansei-oriented system dedicated to image retrieval. By "Kansei"-oriented, it is understood that the user is at the center of a system sensitive to and actively using his/her cognitive abilities as well as his/her sensitivity. The definition of this sensitivity is very difficult to elicit even for the user him/herself and therefore should emerge from his/her interact...

1 Koji Murai, Kobe University, [email protected] 2 Yuji Hayashi, Kobe University, [email protected] 3 Laurie C. Stone, Maine Maritime Academy, [email protected] Abstract We describe the relationship between a navigator’s aptitude and the body’s center of gravity and/or heart rate variability while using a ship’s bridge simulator. Navigator aptitude relates directly to kansei ...