mobile technology and mobile learning are considered as important and impressive factors in earning the organizational competencies and achieving competitive advantages and customer loyalty. the purpose of this study is to evaluate the role of mobile technology in customer loyalty. the mellat bank mobile services are entering a new transition period. in response, the banking industrial is shift...

This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

Avatar-equipped e-commerce is an information technology-driven business model in cyberspace. It is one of the most successful online venues developed in Korea. This research explores the process of developing customer loyalty regarding the use of Avatar in online communities and the possibility of the effective use of Avatar in electronic business development. In particular, five different soci...

Although online shopping has increased exponentially in recent years, very little is known about the difference in male and female perceptions of this experience. This investigation is focused on examining how perceptions between the genders differ concerning transaction security, website design elements, and how the experience of online shopping results in perceptions of website trust, website...

A study conducted in a Taiwanese financial services company revealed that affectand role-based loyalty are two distinct types of loyalty to supervisors. The ethical behaviour of supervisors, perceived supervisor support, interpersonal justice, and respect for hierarchy predicted affect-based loyalty, whereas only interpersonal justice and respect for hierarchy predicted role-based loyalty to th...

Acquiring new consumers is an expensive process. More often, profits are generated only during the later stage of serving loyal consumers. An increase in the number of e-businesses results in an urgency to better understand the concept of e-loyalty. This research therefore aims to provide some insights as to how technological aspects, namely Website quality and product/technology innovation, ma...

The use of internet as an interactive marketing media has captured much attention from managers in their quest for a better relationship with online customers. The belief that serving existing customers are more profitable than acquiring new ones, entailing relationship building effort no longer a choice, but a necessity. This study attempted to uncover the measures of E-CRM program and determi...

The rationale behind conducting this study is to evaluate the impact of E-CRM (used by customer relationship officer and web portal) on customer satisfaction that further helps in building customer loyalty. Moreover anxiety is taken as a moderating variable that moderates the relationship between E-CRM and customer satisfaction. For this 300 questionnaires were distributed out of which 250 usab...

Many firms stimulate customers to use the E-channel for services, which provokes various consumer responses to such limits on their freedom of choice. In a study on bank customers, we examine the extent of customer reactance in response to various E-channel migration strategies, the potential of incentive programs in mitigating customer reactance, as well as the moderating role of attitudinal l...

Small Business Development Centers operate in partnership with the U.S. Small Business Adminis ration under a Cooperative Agreement. The support given by the U.S. Small Business Administration through such funding does not constitute an express or implied endorsement of the co-sponsor(s) or participants’ opinions, products, or services. Programs are nondiscriminatory, and reasonable accommodati...