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Article history: This research examines the Received 6 December 2007 Received in revised form 4 November 2008 Accepted 16 December 2008 Available online 3 January 2009

A market orientation (MO) has long been an essential concept in marketing discipline. Advanced information technologies show a great potential for information acquisition, sharing, and dissemination, all of which are the essential processes of an MO. This paper proposes a framework of an Internet-mediated market orientation (IMO), in which the Internet functions as a transformer of the traditio...

iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...

The present study aims to explore to what extent hospitals adopt a market orientation as their corporate marketing strategy in an emerging-market context which poses many macro-level challenges for health care organizations due to its strong need for economic development, societal development, better quality-oflife (QOL), welfare, ethical practices among others. Hospitals that serve in these ma...

Does a market orientation approach focus too heavily on customers at the expense of other stakeholders? Managers also need to address the interests of other stakeholders when making marketing decisions. This gives an orientation to each stakeholder group, which exist simultaneously, giving a multiple stakeholder orientation profile (MSOP). In the reported empirical study of senior marketing exe...

Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to i...

While most academics generally agree that innovation plays the mediating role between market orientation and new product/service performance, relatively little research has examined how each component of market orientation contributes to new service performance through various types of service innovation. Based on a survey of 235 managers and taking a component-wise approach, this study finds t...

The marketing concept states that firms who first determine and then satisfy customer needs should realize superior performance. Market orientation (MO) operationalizes the marketing concept and is the organization-wide generation of market intelligence, dissemination of the intelligence across departments, and organization-wide responsiveness to it (Kohli and Jaworski, 1990). Market oriented f...