This paper re-visits the author’s earlier review “Issues in the Use of Threat Appeals: An upto-date Review of Research in the Last Decade” presented at the 3 International Injury Prevention Conference, 1996, Melbourne. The issue as to whether or not to use threat or fear campaigns is ever present and most recently has extended to young people and anti smoking campaigns (April issue of the Journ...

From time to time, marketers have concentrated on adopting various marketing techniques to attract consumers. Viral Marketing through internet is one such approach which breaks the traditional brick-and-mortar model of marketing. The objective is to build a suitable model that will explain the various determinants involved in designing viral marketing campaigns and its outcome in terms of consu...

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

Public policy activities to promote healthy diets have been criticised for their lack of success. Applying a marketing approach to non-commercial policy objectives such as healthy eating, termed social marketing, is an emerging but as yet underdeveloped field. An earlier study conducted a case analysis of recent successful commercial food marketing and identified key success factors that may be...

Online advertising is a high and a constantly growing business with an elaborate complexity. An important position is occupied by intermediaries, such as ad networks, marketing agencies and companies specialized in delivering software for managing and displaying advertising campaigns. Efficient use of advertising budgets and maximizing profits from ad impressions are the common goal of all play...

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

Purpose: This research investigates controversial online marketing techniques that involve buying hundreds or even thousands of upvotes, likes, comments, etc. Methodology: Observation and categorization of 7,426 “campaigns” posted on the crowdsourcing platform microworkers.com over a 365 day (i.e., yearlong) period were conducted. Hypotheses about the mechanics and effectiveness of these campai...

In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This uses identified influencers to viral information products target customers. It useful support brands exposed more valuable online consumers. The campaign needs a management system manage on social network. helps increase efficiency campaign. paper proposes for campaign, called ADVO system. ...