BACKGROUND To explore the extent and nature of television food advertising especially unhealthy food advertising to primary school children in Xi'an, China. METHODS Television data were recorded for 2 weekdays and 2 weekend days between 6:00 and 22:00 during May and June in 2012 from a total of five television channels most popular with children in Xi'an. Pearson χ (2) tests and logistic regr...

This study aims to determine the pattern of oil palm marketing channels, number costs and margins obtained by each agency, as well efficiency channels. The respondents were 34 information, consisting 30 farmers traders collecting FFB in Tommo District. Marketing is carried out using snowball sampling method. results this indicate that there are three channels formed. Namely: channel I, namely F...

The omnichannel approach to forming marketing strategies for the development of green competitiveness enterprises is seen as a process inseparable interaction marketing-mix elements that are aimed at promoting competitiveness. This integrates traditional and digital communication channels provides consideration stakeholder interests. effectiveness applying formation develop depends on set chann...

This paper focuses on a vision of what will occur in business environment and channels when networks and supply chains turn in more efficient structures. Some essential questions are: Firstly, which channels are most important from supply chain management’s perspective. Secondly, how channels covering structures from raw materials to end users, are formed in the future. Thirdly, what are the co...

the iranian poultry sector has experienced many significant structural changes in recent years. such changes may have influenced price dynamics and transmission of shocks through marketing channels especially on retail markets. this paper investigate price transmission, threshold behavior and asymmetric adjustment in poultry sector of ardebil (ar), east azerbaijan (ea) and west azerbaijan (wa) ...

O fruit production and marketing is a fast-growing niche that is beginning to utilize traditional channels to reach an expanding market segment. As organic production grows and consumer preferences change, marketing practices will evolve. Many California commodities have established government-sponsored and producer-financed marketing programs that cover both organic and conventional production...

The paper represents the review of marketing management tools and technologies online: concept trust funnel, web-traffic temperature, digital tools. relevance work is determined by following factors: first, globalization revolution have irreversibly changed trajectory technology development path. Mass advertising has smoothly lost its influence, companies began to focus more on customer. emerge...

We present an algorithm for performing multi-channel marketing event optimization. Previous related work, which made use of a complex mixed-integer linear program to generate a marketing plan, was capable of providing plans for only groups of individuals, referred to as micro-segments, and considered only the direct mail channel. Today, most firms use multiple channels, such as e-mail, call cen...

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

Social networks have become an additional marketing channel that could be integrated with the traditional ones, such as news and television media, as well as online channels. User participation as a main feature of the social networks imposes challenges to the traditional one-way marketing, resulting in companies experimenting with many different approaches, thus shaping a successful social med...