1 Historically sales and marketing have struggled to work well together. The disconnect between the two groups is so deeply ingrained that their arguments sound nearly cliché at this point. Sales organizations constantly complain about not getting enough leads from marketing and the ones they do get aren't ready to buy. And vice versa, marketing organizations argue that passing their leads to s...

It is noticeable that the evaluation of computer software is often dominated by the license cost and the number of functionality boxes that can be ticked. This tends to disadvantage more intelligent software, which whilst it may perform the same functions, does so in a smarter way that will tend to provide a greater capability, robustness, and speed of operation, together with a lower total cos...

What if instead of having to implement controversial user tracking techniques, Internet advertising & marketing companies asked explicitly be granted access data by name and category, such as Alice→Mobility→05-11-2020? The technology for implementing this already exists, is none other than the Information Centric Networks (ICN), developed over a decade in framework Next Generation (NGI) ini...

Electronic marketing is a revolution in today’s business world. Most businesses have been forced to adapt to the rapid pace of technological change over the last decade. A new definition of consumer behavior has emerged in an age of digital economy. In a broad sense, electronic marketing is the use of computer technology, or electronicbased activities, to improve marketing performance. It enhan...

Process analysis and simulations on molding experiments of 3D thin shell parts have been conducted. Moldings were carried out with polyoxymethylene (POM). The moldings were performed with cavity pressure sensors in order to compare experimental process results with simulations. The warpage was characterized by measuring distances using a tactile coordinate measuring machine (CMM). Molding simul...

This article introduces algorithmic bias in machine learning (ML) based marketing models. Although the dramatic growth of decision making continues to gain momentum marketing, research this stream is still inadequate despite devastating, asymmetric and oppressive impacts on various customer groups. To fill void, study presents a framework identifying sources drawing microfoundations dynamic cap...

Social marketing applies some of the same principles used in commercial marketing for the analysis, planning, execution, and evaluation of programs designed to motivate voluntary behavioral change. It relies on consumer research for understanding the people they hope to change, including their values, aspirations, fears, lifestyle, and factors that motivate and deter them from adopting desired ...

Human-robot collaboration presents an opportunity to improve the efficiency of manufacturing and assembly processes, particularly for aerospace manufacturing where tight integration and variability in the build process make physical isolation of robotic-only work challenging. In this paper, we develop a robotic scheduling and control capability that adapts to the changing preferences of a human...